The El Chico Operations Manual provides operating
procedures and policies to help you run your restaurant.
We will provide you with recipes, manuals and materials
covering food preparation, portioning and service.
Our Operations Department gives you help where you need
it - in your restaurant. A Franchise Operations Consultant
with years of restaurant management experience will be
on-hand to help you with your opening. Your consultant
will continue to support you and your management team
with periodic in-store visits to help you analyze your
operations, provide new product training and update your
management team on new procedures to maximize your
The Purchasing Department negotiates services and price
agreements with approved suppliers and distributors.
You will be provided the systems and products that are
identified as the approved core menu to create brand
alignment and to leverage the purchasing power of our
Information Technology/POS Support
The IT Department offers comprehensive POS support
starting with setup and installation. On an ongoing
basis, we can provide POS Hotline support, software
database changes and hardware depot services.
Marketing and Advertising
The El Chico Marketing Department's mission is to create
top-of-mind awareness while building the brand image in
each of the communities we serve. Marketing campaigns
are developed to support the overall positioning of the
El Chico brand. Marketing supports these objectives by
developing and executing electronic media advertising,local
store marketing programs, print programs, promotions
and point of purchase merchandising. These marketing
tools are made available to our franchisees as they